UX/UI designer
UX/UI designer
With the brief of the 17 UN Sustainable Development Goals (SDGs) we highlighted the most appropriate ones to the project and we focused on an experience that would make potential users aware of the need to protect our planet.
To do so, the viewer will embark on an experience in which they will have to fulfill a mission to save the Earth, oriented to an SDG and in which they will see information related to the objective getting final feedback about how they achieved.
We researched through the Oculus Store and online to find insights about experiences that would help us to create our experience these are some of the ones which helped us to create insight to start to put together ideas.
After research be summarized the insights we got from all the experiences we used, we found 4 that initally meant our project could be viable in the market.
We needed to define the AR and VR devices which would better suit our experience so we designed a DAFO document, finally we decided the best ones would be Oculus Quest 2 for VR and high end devices for AR.
The next step was to define an hipothesis we had to validate through the process.
Now it was time to start planning the steps through the process. A Trello board helped as to make it easier, to plan and have thing on time.
To put ourselves into someone else’s shoes’ we created a user persona showin the needs, motivations, pain points of him, this helped us to make more tangible who where we going to design to.
After that we prototyped our first ideas for AR and VR in Unity.
Finally due to COVID19 time constraints we decided to focus in the VR version, this is was the final design we developed.
We uploaded our app to Sidequest and after users end their first mission we asked them if are they more aware of the problems the planet face, and how their behavior affects to the current problems the Earth has, more than 70% of the users answered affirmatively to these questions.